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Evaluation of the perception of female consumers 18 and older within the greater metropolitan Area toward the lingerie brand Frederick distributed by JMP S.A. and the proposal of a promotion strategy to achieve a better brand image

dc.rights.licenseAttribution-NonCommercial-NoDerivatives 4.0 International
dc.contributor.authorMonge Muñoz, Gabriela
dc.coverage.spatialCosta Rica
dc.date.accessioned2022-10-19T02:26:53Z
dc.date.available2022-10-19T02:26:53Z
dc.date.issued2011-06-04
dc.identifier.urihttps://hdl.handle.net/20.500.14230/5536
dc.format.extent247
dc.format.mediumRecurso electrónico
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.titleEvaluation of the perception of female consumers 18 and older within the greater metropolitan Area toward the lingerie brand Frederick distributed by JMP S.A. and the proposal of a promotion strategy to achieve a better brand image
datacite.rightshttp://purl.org/coar/access_right/c_abf2
oaire.resourceTypehttp://purl.org/coar/resource_type/c_7a1f
oaire.versionhttp://purl.org/coar/version/c_e19f295774971610
thesis.degree.disciplineLic. Mercadeo
thesis.degree.grantorUniversidad Latinoamericana de Ciencia y Tecnología - ULACIT
thesis.degree.levelTrabajo de grado Licenciatura
dc.description.notesTesina
dc.format.size730K
dc.identifier.instnameUniversidad Latinoamericana de Ciencia y Tecnología - ULACIT
dc.identifier.reponameRepositorio Institucional ULACIT
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.subject.keywordsCiencias Empresariales
dc.subject.keywordsMercadeo
dc.type.driverinfo:eu-repo/semantics/bachelorThesis
dc.type.hasversioninfo:eu-repo/semantics/publishedVersion
dc.type.spaTrabajo de grado Licenciatura
dc.identifier.codigo011850


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