Analysis of the impact of influencers on the purchase decisions of the ‘Whopper’ product in the Burger King restaurant chain and sales among young people in San José, Costa Rica, 2024.

Autor

Chávez Quevedo, Juan Carlos

Hidalgo Vargas, Luis Roberto

Santín Umaña, José Manuel

Soto Herrera, María Paz

Víquez Mora, Gabriel

Metadatos

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URI

https://hdl.handle.net/20.500.14230/11527

URL del recurso

https://revistas.ulacit.ac.cr/index.php/rhombus/article/view/223/158

Colecciones

• Rhombus [57]